Netspend asked Bakery to launch X World Wallet, their digital multi-currency wallet, with the X World Wallet Sweeps, a VIP experience giveaway, during Leagues Cup, the international club soccer tournament.

So we aimed to bring both soccer and futbol fans together in a language everybody can understand — Spanglish.

Fun fact: we pitched, shot, and produced the whole campaign in one (crazy) week.

Senior AD: Alli French

YOUTUBE PRE-ROLL:

SOCIAL:
IG: @xworldwallet

INFLUENCER PARTNERSHIPS: